Nobody wants to plan a funeral

But when you need to, we’re here to help. It’s our mission to give everyone the knowledge, inspiration and guidance to plan the funeral they really want. Whether that’s a simple service, a traditional, faith-led ceremony or a big celebration of life. Because we know that final send-off means so much.

Funeral Choice was started in 2013 on the Isle of Wight, when founder Charlie Sheldon experienced a bereavement. In trying to plan a funeral, Charlie and his family learned first-hand how difficult it can be to find all the right info and understand the options that are available. They became determined to make it easier for others. Charlie started Funeral Choice as a better way for people to find and compare funeral options and prices from funeral directors across the UK. This commitment to practical, straightforward answers continues to drive us today.

In 2021, Funeral Choice received backing from Dignity Ventures (a division of Dignity PLC Group, which provides capital and support to organisations serving end of life needs). This funding has allowed us to expand the support we provide and reach more bereaved people across the UK.

Today, we help thousands of people each month to plan the funeral they want. We also support funeral directors big and small to showcase the support and services they offer. And we work with the wider bereavement community, including counsellors, faith leaders and celebrants by providing resources to help the people they support.

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Our principles

  • The Competition and Markets Authority (CMA) rules and recommendations underpin our platform’s mission, design and functionality
  • Any UK funeral provider is welcome to list their services free of charge
  • All information we display is as clear, transparent and accurate as possible
  • We don’t give preferential treatment to one funeral provider over another; everyone listed is treated the same, with access to the same features to showcase their business and services

We welcome new partners

We welcome new funeral directors from across the UK as we continue to grow the platform. Listing is free and our team will be pleased to add you to our site.

If your funeral home is already listed on the site, you can contact us to claim your listing. You’ll then be able to edit the prices and info displayed.

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Got questions about planning a funeral?

From headstone costs to how to write a eulogy, find the answers you need to plan the send-off you want.

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Join us as a bereavement expert

We work with bereavement experts across the UK to make sure our advice is the best it can be. Whether you’re a funeral director, a bereavement counsellor, a celebrant or a faith leader, you can partner with us as an expert content adviser or contributor. If this is something you’re interested in, please get in touch – we’d love to chat with you.