Funeral Choice is a free online resource to support individuals and families to research and organise a funeral online. We started back in 2013 as a small family venture on the Isle of Wight, aiming to bring better and more accurate information about funerals to the web. Since our founding, Funeral Choice has supported tens of thousands of bereaved families looking to research and plan a funeral.
Looking ahead, we hope to continue to build on our achievements and enhance the depth of information and advice we offer, whilst expanding the platform’s scale and reach.
That’s why in Autumn 2021, we were pleased to receive backing from Dignity Ventures (a division of Dignity PLC Group, which provides capital and support to businesses serving end of life needs). The acquisition allows us to sharpen our strategic focus and go about achieving the very same mission we started with back in 2013, yet with even greater purpose. Our ambition is for Funeral Choice to become the go-to destination for funeral related information and advice in the UK.
Funeral Choice continues to operate as a stand-alone entity and with its existing and long-standing team in place.
- The Competition and Markets Authority (CMA) rules and recommendations underpin the entirety of our platform’s mission, design and functionality
- Any UK funeral provider is welcome to list their services
- All information we display is as clear, transparent and accurate as possible
- We do not give preferential treatment to one funeral provider over another; everyone listed is treated the same
We’re always looking for new ways to improve our service, so if you have ideas or suggestions, please get in contact by calling us on 01983 754387.
We also welcome new partners from across the UK as we continue to grow the platform. Listing is free and our team will be pleased to add you to our site. To get started, click here.