Our Values

Our values are simple:

  1. We will always focus on providing people with free and accurate information on the funeral care market, and where we can't help we will try and point towards someone who can;

  2. We will deal sensitively and fairly with all parties in need of and providing funeral care, as well as other organisations helping bereaved families;

  3. We will always provide independent information, and never be influenced by funeral providers. This will mean that our information is not always perfect, but that we can be sure that there is never a risk of manipulation;

  4. We will always be transparent about how we operate, what we do and how we support ourselves, and will listen to those who contact us and try to improve the service we offer.

We started Funeral Choice as a family project to address the question of funeral costs. We know running a national advice service will be expensive and we hope we can find a way for it to become self-sustaining. As a starting point we are asking funeral directors if they want to pay a subscription in return for adding additional details for their profile and tailoring their profile to their catchment area.

Whatever happens, our information will always be free to any families who want it. 


We think these principles give us a good foundation. Please let us know if you have any thoughts, questions or suggestions for the team. We can be contacted at This email address is being protected from spambots. You need JavaScript enabled to view it..